Epic Update

I have some really exciting news to share with everyone. Besides helping A Quirky Life get set up and off the ground, I have also helped Destiny’s Door Global Ministries get started with their WordPress site and it’s doing really well already! I’ve been a busy bee.

The most exciting piece of news I have to share is the launch of a new website Epic Blue Studios. Epic Blue Studios is an Online Audio Mastering Service that I am starting to provide for bands, solo artists, and podcasters. I created this Infografic to help promote it. Anyone needing audio processing, feel free to stop by and check it out. We may be able to work out a deal :-)

Mastering

Niche Finder Series: Dieting and Weight Loss

Diet and Weight Loss

Diet and Weight Loss

This niche is pretty self-explanatory; it’s a big industry with lots of money going around. The challenge here will be finding a narrow niche that taps into this big flow of money. You just don’t want to be slugging it out with the big names in this industry. Here’s a focus on a site named The Diet Solution.

 

Top Queries from Search Traffic

The top queries driving traffic to thedietsolutionprogram.com from search engines. Updated monthly.

Query

Percent of Search Traffic

 

1

the diet solution

23.18%

2

the diet solution program

20.25%

3

diet solution program

11.03%

4

diet solution

7.58%

5

diet solution plan

5.65%

6

thedietsolutionprogram.com

3.48%

7

isabel de los rios diet solution program

2.46%

8

the diet solution program.com

1.93%

9

diet solutions

1.91%

10

the diet solution program affiliate

1.63%

 

Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to thedietsolutionprogram.com in the current month than the previous month. Updated monthly.

Search Query

1 Month Increase 

 

1

the diet solution program

18.63%

2

the diet solution

9.57%

3

diet solution program

8.63%

4

diet solution

1.93%

5

the diet solution program affiliate

1.63%

6

diet solutions program affiliates

1.16%

7

http://www.thedietsolutionprogram.com/5-foods-to-never-eat/?m=ad&r=aff&hop=agelessway/

1.15%

8

diet solution program affiliates

0.74%

9

which foods kill fat?

0.43%

10

which fos kill fat/

0.21%

Nice percentages for search terms on the rise. Now let’s look at the decline.

Search Query

1 Month Decline 

 

1

thedietsolutionprogram.com

5.52%

2

diet solutions

4.81%

3

diet solution plan

4.74%

4

the diet solution recipes

3.93%

5

isabel del rios

2.82%

6

has the diet solution affiliate program stopped

1.91%

7

the diet solution program recipes

1.85%

8

the diet solution program.com

1.59%

9

isabel de los rios diet solution program

1.35%

And now for the advertising metrics:

 

Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for thedietsolutionprogram.com.

Last Month Stats (Estimated)
PPC Budget

$11 – $19

Last Month Clicks

12 – 16

Avg. Ad Position

5

Google PPC Keywords

14

Yahoo PPC Keywords

13

 

As you can see, this is another niche that has a meager advertising budget for such a big industry. And again, look for specific ways to market your niche. Low carb, high protein, shakes, diet for your 40’s, anything to narrow it down.

 

See you next time on the Niche Finder Series.

Niche Finder Series: Beauty and Personal Appearance

The Niche Finder Series is a series of posts that analyzes the selection, value, profitability, and competition of a niche market.

Beauty

Beauty

Here’s a good one. If you can identify some problems that exist in this niche, you’ll be well on your way to making a good deal of money. The goal here and in this whole series is to narrow down and focus on a specific thing.

Let’s see what we can find:

Well, the obvious sites that jumped out in a “beauty” search on Alexa were Sephora and Ulta. Two heavy hitters in the beauty department. I’m going to choose a site that isn’t as popular. I’m going with Total Beauty.

 

Top Queries from Search Traffic

The top queries driving traffic to totalbeauty.com from search engines. Updated monthly.

Query

Percent of Search Traffic

 

1

nivea goodbye cellulite cream reviews

0.83%

2

hairstyles

0.65%

3

chanel reviews

0.44%

4

olay

0.36%

5

hair care

0.34%

6

dandruff shampoo

0.31%

7

best concealer

0.30%

8

makeup tips

0.26%

9

hair products for women

0.25%

10

revlon cosmetics product

0.24%

Very high percentages for actual products being searched.

 

Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to totalbeauty.com in the current month than the previous month. Updated monthly.

Search Query

1 Month Increase 

 

1

nivea goodbye cellulite cream reviews

0.83%

2

chanel reviews

0.44%

3

hairstyles

0.29%

4

revlon cosmetics product

0.24%

5

nice hair style

0.18%

6

hair care review

0.18%

Nice percentages for search terms on the rise. Now let’s look at the decline.

Search Query

1 Month Decline 

 

1

good for acne

0.26%

2

long haircuts

0.23%

3

clear shine in faces in photos

0.19%

4

best perfume for women

0.18%

5

best volumizing products

0.15%

6

best volumizing product

0.13%

7

best lip balm

0.10%

And now for the advertising metrics:

 

Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for totalbeauty.com.

Last Month Stats (Estimated)
PPC Budget

$547 – $764

Last Month Clicks

360 – 458

Avg. Ad Position

5

Google PPC Keywords

214

Yahoo PPC Keywords

60

 

As you can see, there is a tremendous amount of money being spent in this niche, but reasonable for advertising. Your task is to find something specific. Once you find that, you’re golden!

 

See you next time on the Niche Finder Series.

 

How to Generate a Blog Post Using E-mail

If you’re using WordPress and you can create a new email address on your web host, it’s really easy to set up posting by email.

E-mail

E-mail

1. Set up an email address

The first thing you’ll want to do is create a secret email address that you’ll use for posting. Any emails that this account receives will be posted on your site. I would suggest you use something that’s unusual like: apeMARshH@yourdomain.com. You don’t want any stray emails getting to this account.

2. Log in to your WordPress

Log in to your WordPress installation and go to: Settings -> Writing
Find the section titled Post via e-mail.
Enter your server: mail.yoursite.com
Enter your login name: apeMARshH@yourdomain.com
Enter your password: Yoursecretpassword
Enter the default post type from the list of categories.
Hit the save changes button and you’re all set!!

3. Write an e-mail

Now, go to your e-mail and write an e-mail post. You’re going to be sending the e-mail to the address you created. For example: apeMARshH@yourdomain.com

4. Publish the Post

Go to the following link on your site http://yoursite.com/installdir/wp-mail.php immediately after you send an e-mail to your new e-mail account. (Note: You must do this every time you send a new post.)

I found this post pending in my list of posts. A little editing…and walla, success!!

P.S.: This post was generated using e-mail!

 

Niche Finder Series: Fitness

The Niche Finder Series is a series of posts that analyzes the selection, value, profitability, and competition of a niche market.

Fitness

Fitness

Today we’ll be talking about fitness. Some obvious choices of fitness would be exercise and nutrition. But, we need to narrow it down a little more. We want a niche that‘s not too broad. Maybe some exercise for losing weight or building muscle (gaining weight). How about a specific type of exercise, like Zumba?

Let’s take a look at some of the Alexa stats.

 

Top Queries from Search Traffic

The top queries driving traffic to zumba.com from search engines. Updated monthly.

Query

Percent of Search Traffic

 

1

zumba

34.38%

2

zumba fitness

8.56%

3

zumba.com

2.03%

4

zumba dance

1.67%

5

zumba toning sticks 2.5 lb

1.22%

6

zumba tonnig sticks 2.5 lb

1.22%

7

zumba shop

0.84%

8

zin

0.64%

9

zumba instructor

0.63%

10

zumba logo

0.62%

So, Zumba is a pretty straightforward niche. Not a lot of unusual search terms to get to Zumba related material.

 

Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to zumba.com in the current month than the previous month. Updated monthly.

Search Query

1 Month Increase 

 

1

zumba

3.77%

2

zumba fitness

3.25%

3

zumba toning sticks 2.5 lb

1.22%

4

zumba tonnig sticks 2.5 lb

1.22%

5

zumba dance

1.17%

6

zumba dvd

0.29%

7

zumba dress

0.23%

8

www.zuic.ir

0.21%

9

zumiez

0.19%

10

zumba dance workout

0.15%

 

Above are the stats for the increase of these search terms, now let’s look at what’s on the decline:

Search Query

1 Month Decline 

 

1

zumba clothing

0.50%

2

zumba shop

0.45%

3

zumba logo

0.32%

4

zumba shoes for women

0.27%

5

cours de zumba

0.21%

6

zumba instructor

0.19%

7

зумба

0.18%

8

youtube

0.17%

9

carmen diaz

0.17%

And here are the advertising metrics for Zumba:

 

Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for zumba.com.

Last Month Stats (Estimated)
PPC Budget

$6,229 – $8,184

Last Month Clicks

2,556 – 3,205

Avg. Ad Position

6

Google PPC Keywords

181

Yahoo PPC Keywords

17

 

See you next time on the Niche Finder Series.

How Internet Marketing is Like an Acoustic Guitar

I love acoustic guitar. Even better – I love an acoustic guitar that you can plug into an amp when you want a little more volume. It has warm rich tones when you strum it. And clean notes when you pick it. And it’s even better with some nice shiny new strings. I restrung my guitar the other day and it sounds awesome – crisp. The best thing about it though, is that it’s portable. I can play it with a group of friends at a party. I can play it anywhere.

Acoustic Guitar

Acoustic Guitar

And it occurred to me that Internet marketing (or content marketing) is a lot like an acoustic guitar. It’s a way we can do business anywhere and anytime. It’s portable. We can do it in the comfort of our own homes, or down the street at the nearest coffee shop with a free Wi-Fi connection. Ah, I love coffee, and you gotta love free Wi-Fi.

We are fortunate in this time and age that we have the freedom to do business anywhere we choose, from anywhere in the world. We can take it with us as we sit on the beach, drinking from a tall cold glass of beverage. Beads of condensation twinkling in the sunshine, as the waves woosh on the shore. Straw hat and sunglasses. Laptop on our lap – doing business.

Internet marketing can be warm and friendly as we build relationships with others online. And what I’m talking about is the “new” way business is done – through blogging, authorship, audience building, and the connection revolution.

It starts with good compelling content or content marketing. Stuff that people can feel, be a part of, and share. It’s so easy to share on the Internet, just a click of a mouse and your stuff gets shared on social media. Isn’t it exciting?  It’s an experience that’s more than a cold handshake in a stuffy bar. Though, some would argue that the Internet is a cold place. I tend to disagree. I’ve met a good amount of warm decent people on the net. Probably warmer than some I’ve met face-to-face.

The good compelling content stuff? That’s something that each of us works at. What I can tell you is this – work your hardest to be yourself and share your innermost thoughts and feelings. It will resonate with people, I promise you.

 

Niche Finder Series: Eating Disorders and Addiction

The Niche Finder Series is a series of posts that analyzes the selection, value, profitability, and competition of a niche market.

Chocolate

Chocolate

Today we’ll be talking about eating disorders and addictions. These niches could be considered sub-niches to health problems, but they are worthy of niches of their own. Some good sub-niches are: anorexia, bulimia, gambling, alcohol, sexaholics, or Internet gaming. Also, we’ll be using one useful website for niche calculation and that is Alexa. Alexa contains most of the information that we can use to make a determination on niche selection.

I punched in addictions on the Alexa site and up popped Dr. Oz as one of the choices…let’s take a look at some of his stats:

 

Top Queries from Search Traffic

The top queries driving traffic to doctoroz.com from search engines. Updated monthly.

Query

Percent of Search Traffic

 

1

dr oz

15.67%

2

dr. oz

4.12%

3

raspberry ketones

3.25%

4

doctor oz

1.57%

5

dr oz show

1.33%

6

raspberry ketone

1.30%

7

dr.oz

0.96%

8

weight loss tips

0.83%

9

dr oz.com

0.70%

10

green coffee beans

0.66%

Interesting, that raspberry ketones is one of the top search queries for Dr. Oz. Also interesting is .66% for green coffee beans. This leads us to believe that the PR/Marketing people operating sites like this are using keywords effectively. They are tapping into traffic that they might not normally receive with these keywords. Let’s look at some more:

 

Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to doctoroz.com in the current month than the previous month. Updated monthly.

Search Query

1 Month Increase 

 

1

dr oz

2.92%

2

raspberry ketones

1.16%

3

dr. oz

0.64%

4

green coffee

0.44%

5

herbs that fight disease

0.40%

6

coconut oil benefits

0.38%

7

dr. os

0.30%

8

dr

0.29%

9

droz

0.29%

10

green coffee beans

0.25%

 

I know that this is not necessarily focused specifically on addiction, but I find it interesting nonetheless. Here are the Pay-Per-Click (PPC) stats:

 

Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for doctoroz.com.

Last Month Stats (Estimated)
PPC Budget

$296 – $555

Last Month Clicks

171 – 215

Avg. Ad Position

1

Google PPC Keywords

5

Yahoo PPC Keywords

1,513

 This should give you an idea that PPC can be an effective way to drive traffic and get sales.

See you next time on the Niche Finder Series.

 

5 Ugly Truths about Internet Marketing

At the risk of being flogged by the Internet Marketing blogosphere, I’m going to be honest with you. I know, novel idea, right? What works for another marketer and how they’ve built their success, may not work for you. In music, it can be the same with the sound or getting along with other musicians in the band. You’re trying to create that vibe and it’s either there, or it isn’t.

When it’s not working for you

Black Guitar

Black Guitar

Does that mean you should give up? Pack it in? Close shop? Does that mean you shouldn’t try to make your business a success anyway? No. I’m simply stating that you could spend thousands of dollars of your hard earned money on techniques and strategies that end up failing. Not because they weren’t great information (there’s a good amount of great information out there). It just doesn’t work for you. It’s better to figure this out sooner than later. Start a new band, but you may want to take some of that song material with you.

Walk your own path

The bottom line is… that we all must walk our own path through to success. Yes, we can benefit from the valuable information our fellow marketers, bloggers, and musicians provide, but ultimately we decide our own fate. You have to figure out what works best for you and start making something happen. Nothing will happen if you do nothing.

Social marketing

Some marketers concentrate on Facebook, some on Twitter, some on Pinterest, and some on (name your own favorite social media here), etc. Some say to put effort into them all. Some say concentrate on a couple. Is there a right or wrong way to market social media? No, just our each individual way and I encourage you to find it.

Traffic strategies

Internet Marketers have found that it helps to develop relationships with other blog owners in your niche. Not saying that you can’t make it on your own, because I believe that you can. Many successful people have achieved success through their own efforts. They are the ones who create the leads that everyone winds up following. The truth about traffic strategies is that it takes a combination of creating content that doesn’t “suck balls”, being noticed by people at the right time and place, commenting, forum posting, and social media.

Other types of promotion

When you’re in a band you have to book some shows and promote them. Print up some flyers, talk to people. Get some mentions from other bands, plug on the radio, or Internet radio. The same is true for a marketing business. Your shows are your posts on your blog, so you have to get the word out about it. If that means printing some flyers, business cards, ad in a local paper, or an entrepreneur magazine, do it. The point is to get eyes on your stuff. Your material. And just like a band that’s just starting out, it may “suck balls” a little at first…but practice makes perfect.

If you liked this post please comment below…

 

Niche Finder Series: Health Problems

The Niche Finder Series is a series of posts that analyzes the selection, value, profitability, and competition of a niche market.

Asthma

Asthma

Today we’re going to be talking about sub-niches that are under the health problems niche. There are thousands of possible sub-niche selections under this niche. Some examples are: acne, psoriasis, arthritis, asthma, diabetes, eczema, acid re-flux  and the list goes on and on. I think you get my point. NHS Choice has a great list to choose from (A-Z).

So, what we need to do is select one of these sub-niches (or create one), analyze the profit potential, and become an expert in this niche. We’re going to do data mining on some of the top ranking sites using tools on some useful sites. Let’s take asthma for instance.

One of the tools we’re going to use is called Spyfu. Spyfu lets us know how many people are paying for advertising for keywords in a niche.

Here are the results:

Cost/Click: $2.81 – $3.45

Paid Clicks/Day: 1.03k – 1.43k

Cost/Day: $2.48k – $5.19k

Advertisers: 6

Search Results: 89,000,000

Search Volume: 27,433

Under “More Actions for asthma” there is a linkUncover the most profitable keywords related to asthma – once clicked you’ll see:

Top Domains

  • asthma.com
  • gobreathe.com
  • asthmatreatmentoption.com
  • asthma-control-treatment.com
  • treatasthmapatients.com
  • breathinginfo.com
  • dailyasthmamedication.com
  • livingwithallergicasthma.com
  • phassociation.org
  • asthmacontrollertreatment.com

 

Most profitable Keywords:

Keyword Cost/Day Advertisers Broad Phrase Exact Broad Phrase Exact Broad Phrase Exact Clicks/Day Min Clicks/Day Broad Phrase
asthma

$146.45

29

$3.13

$5.23

$4.59

91333

61000

6700

27433

27433

3016

50.9

41.6

2.40%

0.00%

asthma breathing treatments

$0.24

39

$7.89

$8.28

$4.46

8

0

0

7

0

0

0.1

0

0.00%

0.00%

asthma medicines

$3.59

54

$4.80

$7.40

$6.28

903

19

7

603

8

3

0.6

0.5

3.10%

0.00%

asthma attack sign

$0.02

20

$6.13

n/a

$10.82

24

0

0

13

0

0

0

0

0.00%

0.00%

asthma sports n/a

25

$3.48

$3.88

$4.51

740

3

1

403

1

0

0

0

0.00%

0.00%

As you can see from Spyfu alone, asthma can be a lucrative niche.

I now suggest that you research a few of the top domain sites above. Plug a few of them into Open Site Explorer. Open Site Explorer is more than just a back links checking tool. And although back link checking is helpful, it also has a feature to examine the “top pages” of a site. By looking at these pages, you can get some ideas for your own content creation and what content is popular on other sites. You’re limited to 3 searches per day if you’re using the free version.

When you’re satisfied with the research you’ve done with Open Site Explorer, then plug one of the domains into the Alexa website. Press the “get details” button after entering the domain and you’ll see the statistics for the site. Some of the interesting data collected is rank, traffic, audience, keywords, search queries, and advertising metrics. Some results:

Top Queries from Search Traffic

The top queries driving traffic to asthma.com from search engines. Updated monthly.

Query Percent of Search Traffic

1          asthma           29.54%

2          asthma control          8.58%

3          asthma control test score    8.46%

4          www.astima.com      4.96%

5          asthma control test  4.44%

6          act asthma scoring  4.23%

7          sample asthma control test questions      4.09%

8          asthma treatment options   4.08%

9          asthma peak flow spreadsheet     4.07%

10        asthme controle       4.07%

 

I hope this gives you some idea on how to select and research a niche. We’ll be focusing on another niche in this series and will be posting niches weekly. See you next time on the Niche Finder Series.

 

Welcome to Your Future: Building Economic Independence

What is economic independence, you ask? It’s not just owning your own business or being in business for yourself. It’s securing

Industry

Industry

the economic future of you and your business. And now is one of the greatest times to start. It means not having to rely on working for another business (or person) to make a living. You decide what you want your living to be. You are your own boss. Some people refer to it as the Internet lifestyle.

According to IMGrind in this post, now is the best time to start a business due to economic floundering, ability to get funded, reduction in tech costs, social media, and the recent success in blogging.

Seth Godin says, “Industrialization is fading as an engine for economic growth.” He states that this is the “Connection Revolution.” Where we connect with one another, to promote, and share – means achieving success in business online.

This new economic way of thinking and doing business is on a wave that still hasn’t crested yet. There is enough wealth in the world that no one person should have to go without. It’s just all in the hands of a few. But, that’s changing. By taking charge of our own financial futures, we are becoming an independent economy. Every day, new businesses are started online and the numbers will increase.

As of this writing, WordPress reports that there are 60,033,601 WordPresses in existence, and over 383 million people view more than 35 billion pages. Many big brand name companies are using WordPress to communicate their message. “As of 2011, over 100,000 new WordPresses are created every day. Blogs continue to be highly popular around the world, and we’re now seeing a trend that’s potentially even bigger: Publishers are using WordPress to create all kinds of sites beyond blogs – news sites, company sites, magazines, social networks, sports sites, and more.” (2011, WordPress)

Yes, there will still be a global economy, and our country’s economy, but we will also have our personal economy, an independent economy. More and more people are starting to figure this out. We are self-publishing, self-producing, manufacturing, and selling our own products.

Now, don’t get me wrong. Just because we can do all of this doesn’t mean we still won’t need others to help us succeed. Quite the opposite, we need other people and businesses more than ever, but working together. Helping each other. Each business unique and independent, but also working as a team. A recipe for success for everyone who takes part and does their part, combining connections with inbound marketing, viral marketing, newsletter marketing, article marketing, mobile marketing, and search engine marketing.

Where will you be with your business in the next year, or the next 5 years?

Will you be a part of the next revolution of business?