5 Copywriter Magnets as Pretty as Anne Hathaway

The Great American Novel

The Great American Novel

I have a confession to make…

I have a secret desire to become the next great American novelist.

I want to delve deep into the depths of what people feel and bring them to life with the written word. Will I ever get to achieve that dream? Well, let’s just say that I’ll keep that as one of the items on my list.

I will tell you that I am happy with the success I’ve achieved in music though. I’ve been playing guitar since I was 15 and I’m going to be 42 tomorrow, but I’ll elaborate more about my music career later….

For now, we’re taking a look at copywriter magnets and creating compelling content.

Number 1: Storytelling

The first base I’d like to cover is storytelling. I think this is one of the most important elements of doing business online. People are drawn to storytelling. Connect with your reader by illustrating a personal story, or one of the successes of a customer. Everyone loves a good story, especially if you can tell it well. Some of the most popular blogs today use this technique to bring the reader closer.

Number 2: Be Informal

An important element of informal writing is that you become a real person to your visitors. I know this is not professional, but this is where you will make your impression, so make it compelling. I’ve seen tons of sites that contain good information, but were written as if it was generated by a machine. I have to stop yawning by the end of the article. Most of us just scan for information anyway, which brings me to my next item.

Number 3: Keep it Brief

Unless you’re trying to meet a minimum word count for an article submission, keep it brief. That goes for sentences as well. We deal with so much information today that we are in the habit of scanning what we read. Make good bullet points and keep your paragraphs down to a few sentences. Readers are less likely to scan this way.

Number 4: Use Active Voice

This is English 101. A great resource is “Elements of Style” by Strunk and White, commonly referred to as Strunk and White. If you learn anything from this little book, it’s active voice. There are times when passive voice is useful, but rarely. Here’s an example: The frisbee was thrown by the boy. (passive) The boy threw the frisbee. (active) But, that’s enough of the English lesson…moving onward.

Number 5: Rhythm

Create a rhythm with your writing. Use a slight repetitive manner, just as in music, because it gives your writing structure to your reader. The repetitive phrase sinks in to the reader’s consciousness and makes it memorable, just like the lyrics to your favorite songs. Readers will be drawn to the flow of your writing, the same way.

 

6 thoughts on “5 Copywriter Magnets as Pretty as Anne Hathaway
  1. Hi Ken,
    All great tips here to improve any online post. I’d add that substance is important. Should this be obvious? Sure it should, but it’s amazing to me how many copywriters use style to cover for the fact that they have nothing in particular to say. Make sure you have something to convey that others will find interesting and, more importantly, valuable. Thanks for sharing this post with the BizSugar community. I’m sure our members will find it both!
    Heather Stone recently posted..Figuring Out Your Budget For A FranchiseMy Profile

    • Hi Heather,

      First and foremost, I want to thank you. I agree that substance is important, and I admit I should have added this element to the post. I have read so many posts that don’t have substance or value. Engaging your audience is a balance of style, entertainment, and value. What good is a 1,000 word article with style that you learn nothing from?

      Thanks again,

      Ken Pedersen

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    • I use a plugin called Publicize, which is a part of Jetpack for WordPress. It has a Yahoo section, as long as you have a Yahoo account, you can link it.

      Thanks,
      Ken

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