I have a confession to make…
I have a secret desire to become the next great American novelist.
I want to delve deep into the depths of what people feel and bring them to life with the written word. Will I ever get to achieve that dream? Well, let’s just say that I’ll keep that as one of the items on my list.
I will tell you that I am happy with the success I’ve achieved in music though. I’ve been playing guitar since I was 15 and I’m going to be 42 tomorrow, but I’ll elaborate more about my music career later….
For now, we’re taking a look at copywriter magnets and creating compelling content.
Number 1: Storytelling
The first base I’d like to cover is storytelling. I think this is one of the most important elements of doing business online. People are drawn to storytelling. Connect with your reader by illustrating a personal story, or one of the successes of a customer. Everyone loves a good story, especially if you can tell it well. Some of the most popular blogs today use this technique to bring the reader closer.
Number 2: Be Informal
An important element of informal writing is that you become a real person to your visitors. I know this is not professional, but this is where you will make your impression, so make it compelling. I’ve seen tons of sites that contain good information, but were written as if it was generated by a machine. I have to stop yawning by the end of the article. Most of us just scan for information anyway, which brings me to my next item.
Number 3: Keep it Brief
Unless you’re trying to meet a minimum word count for an article submission, keep it brief. That goes for sentences as well. We deal with so much information today that we are in the habit of scanning what we read. Make good bullet points and keep your paragraphs down to a few sentences. Readers are less likely to scan this way.
Number 4: Use Active Voice
This is English 101. A great resource is “Elements of Style” by Strunk and White, commonly referred to as Strunk and White. If you learn anything from this little book, it’s active voice. There are times when passive voice is useful, but rarely. Here’s an example: The frisbee was thrown by the boy. (passive) The boy threw the frisbee. (active) But, that’s enough of the English lesson…moving onward.
Number 5: Rhythm
Create a rhythm with your writing. Use a slight repetitive manner, just as in music, because it gives your writing structure to your reader. The repetitive phrase sinks in to the reader’s consciousness and makes it memorable, just like the lyrics to your favorite songs. Readers will be drawn to the flow of your writing, the same way.