Niche Finder Series: Beauty and Personal Appearance

The Niche Finder Series is a series of posts that analyzes the selection, value, profitability, and competition of a niche market.

Beauty

Beauty

Here’s a good one. If you can identify some problems that exist in this niche, you’ll be well on your way to making a good deal of money. The goal here and in this whole series is to narrow down and focus on a specific thing.

Let’s see what we can find:

Well, the obvious sites that jumped out in a “beauty” search on Alexa were Sephora and Ulta. Two heavy hitters in the beauty department. I’m going to choose a site that isn’t as popular. I’m going with Total Beauty.

 

Top Queries from Search Traffic

The top queries driving traffic to totalbeauty.com from search engines. Updated monthly.

Query

Percent of Search Traffic

 

1

nivea goodbye cellulite cream reviews

0.83%

2

hairstyles

0.65%

3

chanel reviews

0.44%

4

olay

0.36%

5

hair care

0.34%

6

dandruff shampoo

0.31%

7

best concealer

0.30%

8

makeup tips

0.26%

9

hair products for women

0.25%

10

revlon cosmetics product

0.24%

Very high percentages for actual products being searched.

 

Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to totalbeauty.com in the current month than the previous month. Updated monthly.

Search Query

1 Month Increase 

 

1

nivea goodbye cellulite cream reviews

0.83%

2

chanel reviews

0.44%

3

hairstyles

0.29%

4

revlon cosmetics product

0.24%

5

nice hair style

0.18%

6

hair care review

0.18%

Nice percentages for search terms on the rise. Now let’s look at the decline.

Search Query

1 Month Decline 

 

1

good for acne

0.26%

2

long haircuts

0.23%

3

clear shine in faces in photos

0.19%

4

best perfume for women

0.18%

5

best volumizing products

0.15%

6

best volumizing product

0.13%

7

best lip balm

0.10%

And now for the advertising metrics:

 

Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for totalbeauty.com.

Last Month Stats (Estimated)
PPC Budget

$547 – $764

Last Month Clicks

360 – 458

Avg. Ad Position

5

Google PPC Keywords

214

Yahoo PPC Keywords

60

 

As you can see, there is a tremendous amount of money being spent in this niche, but reasonable for advertising. Your task is to find something specific. Once you find that, you’re golden!

 

See you next time on the Niche Finder Series.

 

2 thoughts on “Niche Finder Series: Beauty and Personal Appearance
  1. No doubt this niche is gaining popularity, I see so many online retailers getting into this niche. And its obvious as people are now taking time to focus on their looks and personality – a good looking person is always admired by all humans and a good looking female is liked by all the males :-) Thanks for sharing

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